PHOTOS — Rubbing it in: Bikini Girl Greets Manhattan Passersby in Fort Lauderdale Stunt!

This slideshow requires JavaScript.

FORT LAUDERDALE — Think she’s freezing her ass off?

This model asked to work in a bikini in today’s 30-degree weather in Manhattan is Rosie Chegwidden.

I’m told she’s never been to Fort Lauderdale, but she’s the cheesecake on the Greater Fort Lauderdale Convention & Visitors Bureau‘s new promotional campaign to lure snowbirds down south.

For the next few weeks, Rosie’ll be giving out free subway rides while standing next to a huge “Fort Lauderdale’s warmer than New York” ad near Rockefeller Center.

BTW, the yearly Hello Sunny campaign’s won several awards for originality and effectiveness.

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>