A Boston-based digital marketing consultant offered Gossip Extra to buy $2,000 worth of advertising space the other day.
What he wanted advertised is unclear, but this was: 829 Studios‘ Peter Ross warned there would be a catch.
“You’d have to delete a story from your site,” he said.
What story? Click here to read it
The news item targeted was about how Palm Beach part-timer and New York City developer John Wallerstein was caught on a police cruiser’s dashboard cam trying to weasel his way out of a serious speeding ticket that Palm Beach Police Officer William Eaton wrote him.
Check out this video:
Why was the story relevant then, and still is?
Early last year, Eaton was accused of writing too many tickets to motorists who live in the town. He was fired for allegedly stepping up his ticketing efforts to retaliate against cuts to police pensions.
As his case meandered through an administrative review, and sparked questions about whether Palm Beach police should ticket the island’s wealthy residents, Gossip Extra obtained several videos culled from the dashboard cam of Eaton’s squad car.
They showed a little bit of what cops in the town have to deal with when it comes to writing up residents.
One of those tapes starred the Ferrari-driving richie rich Wallerstein, 60, whom Eaton clocked going through Palm Beach at 83 mph in a 30 mph zone on the busy Royal Poinciana Way.
Our digital consultant Ross, who admitted to working for Wallerstein, mistook Gossip Extra for another media organization that uses nice newsprint.
Here at Gossip Extra, we will never, ever, ever accept money in exchange for the deletion of a story.
And implying that we would is not only insulting to this site, its staff and its 300,000-plus regular readers — it’s also insulting to the dozens of legitimate advertisers who pay good money to have their product promoted on Gossip Extra.
Needless to say, we declined Ross’ offer in no uncertain terms.
Wallerstein, who lives on Breakers Row, could not be contacted for comment.
His speeding ticket? It was dismissed in July because the fired Eaton didn’t show.
When contacted for comment about this editorial, neither Ross nor his partners at 829 Studios returned calls.