Palm Beach County Sheriff Ric Bradshaw‘s assault on media that he perceives to be against him continues.
Starting July 26, a weekly pro-Bradshaw show is scheduled to start airing on West Palm Beach radio station Seaview 960 AM. So happens the station also broadcasts The Beat, a local show about policing and law enforcement whose hosts are critical of Bradshaw.
What’s more, Gossip Extra hears that Bradshaw’s campaign is planning to flood the station with advertisement boasting Bradshaw’s run for a third term.
Bradshaw is opposed by several candidates, including former Baltimore Police higher up Joe Talley.
“The show that the sheriff’s people are going to do is not supposed to be political,” said Seaview General Manager Chet Tart. “It’s not a political ad.”
Tart says the host hasn’t been picked but speculation is that Bradshaw’s right-hand man, Chief Deputy Mike Gauger, will be involved.
Seaview sells most of its airtime. Tart wouldn’t say how much Bradshaw is going to pay for his 7 p.m. to 8 p.m. time slot every Thursday for 13 weeks. But the going rate at the station is $500 per hour.
Who’s going to be paying for it? Unclear at this point but we’ll keep you updated. The financing of the show will be dicey: If it comes from ad sales, Bradshaw will then be involved in a commercial venture rife with potential conflicts of interest; if he uses campaign money, then the show will be considered a political show.
The Beat, by the way, airs 7 p.m. to 9 p.m. every Wednesday.
Show creator and co-host Rick Sessa, whose main topic this week was whether Bradshaw is a thief, says the sheriff is getting worried about his re-election.
“This is a man who won’t go on the air with us and who won’t return phone calls from people he thinks are not friendly to his cause,” Sessa said. “Yet, he is going to spend big money to have his own show.”
(Cards on the table: I am a frequent contributor to The Beat, which also airs 95.9 FM and 106.9 FM)
Rick Asnani, Bradshaw’s campaign manager, didn’t return a call for comment.
The news comes three months after Bradshaw’s campaign tried to buy secretly pbsotalk.com. The small West Palm Beach website that published public records and satire that make Bradshaw and his administration look like bumbling idiots. The deal never came through and the site is still active.